Adsense Font Sizes, Adsense Ad Density
Getting your website text to match as closely as you can to the Adsense font sizes and styles has been shown to be an important factor in increasing ad clicks.
The font face seems always to be Arial, although some Adsense ad blocks use Arial Narrow. Adsense font sizes vary quite a bit though. You can check yourself by right clicking on the ad and viewing the ad frame source, or simply use the table below for quick reference.
When deciding which Adsense ad blocks to use, obviously you base your decision on how much space is available. But have you ever considered how to make the best use of that space, or do you simply use the biggest Adsense ad size that will fit?
Looking at the Adsense ad block density reveals when it might make more sense to go for a smaller size and conserve some space on your web page. Take a look at the figures in the table (sizes in thousands of pixels) to see what I mean.
| Format | Unit size | Ads | Ad size | Font sizes |
|---|---|---|---|---|
| Banner (468×60) | 28 | 2 | 14 | 11/10 |
| Vertical Banner (120×240) | 28.8 | 2 | 14.4 | 11/11 |
| Button (125×125) | 15.6 | 1 | 15.6 | 11/11 |
| Leaderboard (728×90) | 65.5 | 4 | 16.4 | 11/10 |
| Skyscraper (120×600) | 72 | 4 | 18 | 13/13 |
| Medium Rectangle (300×250) | 75 | 4 | 18.8 | 11/11 |
| Wide Skyscraper (160×600) | 96 | 5 | 19.2 | 13/13 |
| Square (250×250) | 62.5 | 3 | 20.8 | 12/11 |
| Large Rectangle (336×280) | 94.1 | 4 | 23.5 | 11/11 |
| Small Rectangle (180×150) | 27 | 1 | 27 | 12/12 |
Note: I stole this table from Danny Yee. Pay him a visit and click about a bit.
Tags:ad density, ad integration, adsense ad blocks, adsense font sizes, monetizing content