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Archive for the 'General' Category

Adsense Font Sizes, Adsense Ad Density

July 19th, 2007 | Category: General, Monetizing Content

Getting your website text to match as closely as you can to the Adsense font sizes and styles has been shown to be an important factor in increasing ad clicks.

The font face seems always to be Arial, although some Adsense ad blocks use Arial Narrow. Adsense font sizes vary quite a bit though. You can check yourself by right clicking on the ad and viewing the ad frame source, or simply use the table below for quick reference.

When deciding which Adsense ad blocks to use, obviously you base your decision on how much space is available. But have you ever considered how to make the best use of that space, or do you simply use the biggest Adsense ad size that will fit?

Looking at the Adsense ad block density reveals when it might make more sense to go for a smaller size and conserve some space on your web page. Take a look at the figures in the table (sizes in thousands of pixels) to see what I mean.

Format Unit size Ads Ad size Font sizes
Banner (468×60) 28 2 14 11/10
Vertical Banner (120×240) 28.8 2 14.4 11/11
Button (125×125) 15.6 1 15.6 11/11
Leaderboard (728×90) 65.5 4 16.4 11/10
Skyscraper (120×600) 72 4 18 13/13
Medium Rectangle (300×250) 75 4 18.8 11/11
Wide Skyscraper (160×600) 96 5 19.2 13/13
Square (250×250) 62.5 3 20.8 12/11
Large Rectangle (336×280) 94.1 4 23.5 11/11
Small Rectangle (180×150) 27 1 27 12/12

Note: I stole this table from Danny Yee. Pay him a visit and click about a bit.

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Article Directory Mega List: Over 850 Websites To Submit Articles

June 29th, 2007 | Category: Article Submissions, General, Resources

It’s taken me a while to compile, but here it is… a HUGE list of over 850 article directories and other websites to submit articles.

Leave a comment if you find any defunct submission sites or duplicates — I think I got them all, but with a list this size it’s easy to miss the odd one or two.

Oh… do me a favor and bookmark this one to your favorite sites!

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Why Use An Article Content Spinner?

May 20th, 2007 | Category: Article Marketing Tools, Article Submissions, Article Writing, General

Content spinners are rapidly becoming a required tool in article marketing. Spinning articles is the process of taking a single article and using the content as a basis to create tens or even hundreds of new, unique versions.

All of the spun articles contain the exact same information, simply written in a different way, thereby making each article both naturally human-readable and unique in terms of the actual words used.

What’s the point?

If you’re not using a content spinner, when you submit to article directories or have your article posted on other websites, search engines like Google are now able to tell that the text in each location is identical, or in other words, duplicate content.

Don’t be misled by people who tell you it doesn’t matter because other content on the page is different.

That’s not how it works.

The search engines compare pages by looking at lots of snippets or “snapshots” of the text on the page, and then seeing what percentage match up. When a certain threshold percentage is reached, the content is considered duplicate.

In addition, most of the other content on an article page is going to be navigation and ads anyway, which being almost identical on every page of a site is often easily identified as such and ignored in the comparison.

And simply swapping out words for other synonyms doesn’t get passed Google these days either, unless you change so many that the article is no longer readable. I bought some software that does that, but now I never use it.

When it decides it’s looking at duplicate content, the search engine selects which of the pages containing that content it thinks is most relevant for the keyword search performed, and gives it prominence by demoting the rest. It values backlinks from the articles in a similar manner.

And as Google has clearly stated, even if you’re the original author, the copy of the article considered most relevant by Google may not be the one on your website. In fact, unless you have a strong site, it’s more than likely that Google will display a result from a higher PR, better linked article directory.

With article spinning you can ensure that the versions of articles on your website are different from the versions anywhere else. You can even submit different versions to different article directories, and allow people to download unique versions for use on their own sites.

Can you see the power in that?

You could conceivably even build out an entire site with numerous versions of the same article — each page will appear to be unique to the search engines, because textually they are!

There are a few article spinners on the market now, including Article Uniqualizer, Artemis Pro and Content Rewriter Pro.

There’s also Jetspinner, a new free content spinner service.

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